Thursday, September 24, 2020

How to get More Leads convert them

No matter how marketing, communications, and advertising changes over the years, we’re all looking to get more traffic to our website in hopes that more online visitors will equal more sales for our business, i.e. improving our conversion rate.

As a top digital marketing company in Kolkata, we know the key is finding quality, targeted traffic that will stick around the site and eventually convert into a sale.

How can you get that quality, targeted web traffic?

There are several steps you can take to evaluate and optimize your website for lead generation, getting the results you’re looking for as soon as possible.

Where are your current customers coming from?

First, take a look at where your current traffic — especially the traffic that converts — is coming from.

Email marketing

Email marketing has some of the highest return on investment (ROI) a business can ask for. BTPL offers the easiest way to create & send email campaigns or newsletters. Being a leading bulk sms service provider in kolkata ,easy to manage email marketing platform with cloud solutions. With our enterprise solutions, you can connect to your customers & grow your business.



How is yours shaping up? How many emails are you sending out each month? How are you organizing your email lists? Is the content within the newsletter appropriate for the buyer’s journey?

We help companies grow and organize email lists to start achieving digital marketing goals.

We can also help benchmark open rates, click rates, and overall engagement performance.

Social media

Whether you’re on one social media platform or all of them, make sure all of your profiles are complete, professional, and properly branded.

Are you posting regularly on each platform?

Is the content catered to the audiences on those particular platforms?
Is the content original or shared from someone else?
Air India utilized social media (particularly Twitter) to connect with their customers in a very public way. In fact, their business model revolves around social media (including listening to customers), and they have been known to reward customers with gift cards or free tickets when they interact with them online.

Live chat

Live chat continues to be a great way to convert leads into sales.
How is your live chat doing?

Are potential customers dropping off at similar points in the chat conversation?

How long are potential customers waiting before they are prompted by the chat?

What about the response wait time?
Odin Leather Goods, linked their website with Facebook messenger so users can hold a continuous conversation within a familiar platform (Facebook), which can also alert them on their phone. Odin also catches potential leads with a pop-up form to push visitors to sign up for their newsletter.

Blog posts

Blogs remain to be perfect gateways to a website before closing the deal.

How often are you publishing blog posts?

Are the blog posts covering appropriate, targeted content?
Does each blog post have several calls-to-action (CTAs) throughout that direct customers through the website?
A bookstore , The Wild Detectives, is focused on creating a book community and their blog reflects that by making it all about the books their staff members read, featuring detailed reviews and book covers. We are the best 
website design company in India focusing on quality over quantity and guarantee success to each one of the websites/blogs we develop

Search Engine Optimization

Getting your website ranked on the first page of Google and other popular search engines is key to getting traffic. Using targeted keywords can help you rank high for specific Google searches, now we’re really talking.



When was the last time you audited your keyword list?

How does your meta content look on the search engine results page (SERP)?
Do you have a Google My Business account? 

Tip: this is critical to dominate your local Worth competitors
Does your most important content have pillar pages?

This might be a good time to evaluate your local SEO efforts — are you ranking for keywords related to your business? 

Are you well-known in the Kolkata, and surrounding areas? Are you ranking for your services or products? 

Bhavitra Technologies Pvt Ltd as an SEO agency offers best SEO services in Kolkata. Our affordable SEO services takes care of all the important aspects of your business. We deal with all technical aspects: increasing visibility, site backlinking, website audits, optimizing content, keyword research, increasing page speed, mobile optimization and link building

Are there any areas listed above that you skipped over because you’re not present there at all? Are you on social media? Did you stop doing email marketing? If so, these are areas you’ll have to revisit. If you have the resources to be present in all of these areas, you need to be!

Need help with this type of evaluation? Let us audit your lead generation performance for free!

Where are you losing customers?
No matter what your traffic numbers are, take a look at where customers are leaving your site. You may also take a look at when they’re opting out of your email newsletter or unsubscribing to your blog.

You can use Google Tag Manager to track when customers leave your site, which can be very useful information.

In some cases, you can even see where your visitors go to next. Use this information to pinpoint the problem on your site — is it a confusing landing page? A difficult form?

You can use all of this data to start improving your site!

Next, take a look at where you are sending your customers as they move through your site. It’s time to audit your landing pages, CTAs, and thank you pages.

Sunday, September 20, 2020

How to get your blog more popular?


Having a blog for your internet site is an essential part of content material advertising and marketing, and performs a chief role in riding site visitors to your website. Leading users on your weblog can be performed via social media and is incredibly smooth. It’s getting human beings to live on your weblog, examine your content material and understand that you’ve got provided them with cost. So as to both convey them lower back to your web site or cause them to conversion. We are the best website design company in kolkata focusing on quality over quantity and guarantee success to each one of the blogs/websites we develop.

So how do you get human beings to read your blog?
I’ve been running a blog for over 7 years now, and that i’ve observed some techniques that have in reality made my blogs stand out and resonate well with readers.

My recommendations:


Get to the point fast


Blog posts must be between 450–500 phrases. There are techniques in which content material can be longer for search engine optimization purposes (think skyscraper weblog posts). In most instances, readers are coming in your weblog to get to the point. Provide them what they want inside a reasonable length.

Make it smooth to read


In case you’re looking to get a reader to recognize a subject specific to your industry. Write it in order that someone could be capable of apprehend if they knew not anything about the topic. Don’t move overboard with details. Ensure your reader knows what you’re speakme approximately. Bold text to catch their interest in essential areas. Use H2 tags to separate content material. Doing this may make your content a great deal easier to comply with, and keep them engaged.

Infographics


Make an effort to take into account the pictures you operate to aid your subject matter. Upload text layover, make certain the high-quality is superb and the image is applicable and eye eye-catching. Photos are form of like the shop-the front in your weblog. It’s what’s going to help draw a consumer in.Being a top 
logo design company in kolkata ,we create infographics which makes the product a brand and superior from others.

Lists


List work first rate. See what I’m doing proper now? I’ve delivered a listing to my weblog. Why? As it’s easy to examine, it facilitates you get to the factor and it’s something on the way to sit well with the reader once they finish studying your blog. Bullets and lists are plenty easier to consider and keep in place of an entire block of content material.

Relocatable content material




Style and splendour blogs have it made. Humans love analysing it and as it’s life-style content, they relate to it. In terms of a commercial enterprise, once in a while including way of life attraction may be a touch extra difficult. Attempt to incorporate lifestyle into your blogs. Whether a co-worker or customer is writing approximately a personal revel in, otherwise you’re displaying the surroundings at the office. Human beings enjoy reading content material that strays from specific enterprise topics every as soon as and some time. On the Internet, a business is competing against thousands of websites, all doing the same type of business. Being the leading web design company in kolkata we can craft an alluring and functional website for you. . Your website has to stand out from this crowd. You need a website that is intuitive, informative and efficient. That will generate positive results for your business. As a leading web design company in kolkata, we produce riveting blog posts to potentialize your brand’s engagement and increase sales. We do this because we believe that sharing good stories can make your business grow.

You take the time to put together well-concept posts which you suppose your readers will experience. So it’s critical to structure it. In a way so as to maintain readers on the page and engaged with your put up.

Saturday, September 12, 2020

Website is must to increase your ROI

Beside the way that you have to contribute a considerable measure of exertion to make your site prominent and accessible to clients, you additionally need to consider the clients themselves, i.e. in the event that they will really like what you bring to the table. Your site can be your greatest partner or your greatest hindrance in this undertaking. We use search engines to find just about everything on the Internet. Whether you are looking to define a word, answer a question or find a product or service, Google is likely your first stop. For many websites, over 70% of traffic is generated from Google. This means that making your website search engine optimized can mean the difference between a good business and a great business. After all, what is the point of having a beautiful, appealing website if no one gets to visit it? Being a top digital marketing company in kolkata we, recognizes the vital importance of search engine optimization and builds it into every last part of your company’s website.

Accomplishing the coveted position on Google through Search Engine Optimization or paid commercials is a certain something, however getting the client to really make a buy or make the coveted move is an entire distinctive story. With a decent site, you can arrive more deals and accomplish your business objectives. Notwithstanding, this is a fairly confounded issue that can abandon you meandering in obscurity, particularly in case you’re new to the market are as yet attempting to discover your spot under the sun. The specialists at BTPL need to share their insight and demonstrate a few deceives you can use to enhance your change rates through great website Design.

WHAT YOU NEED TO KNOW ABOUT CONVERSIONS

How about we begin with the nuts and bolts: transformations in the online world are essentially moves clients make on your site. These can either be buys, pamphlet information exchanges or rounded out contact frames. Contingent upon what you need your site guests to do when they arrive on your site, changes are forever your definitive objective, and they’re the most troublesome part of web based advertising.

Eye to eye deals are considerably simpler than landing deals online in light of the fact that you can really chat with a live individual and become more acquainted with their requirements and desires. You don’t have that open door on the web, and you need to depend on your site to furnish the client with enough helpful data so they will choose to make that buy. So how might you influence your site to address your customers and land more deals? The response to this inquiry lies in knowing the clients themselves. Knowing your intended interest group and knowing how clients carry on when they look through the web is a decent beginning stage when you need to get more changes from your site. Here are a couple of things you ought to have at the top of the priority list:

Consistent Navigation

Your site ought to dependably be anything but difficult to explore through, so clients can discover precisely what they were searching for without meandering through pages. Nothing is more baffling than meandering among various pages to find to a solution. Make it simple for the client to locate the correct item or administration they are searching for, and make it simple for them to make buys. Disentangle the way toward getting the money for out — particularly in the event that you have a web based business site — and don’t bother clients with pop-ups or concealed catches. Liquidating out on your site ought to be as consistent as making a buy at the trade enrol out a real store. Bhavitra Technologies Pvt Ltd being a webdesign company in kolkata, specializes in creating websites that are visually pleasing and easy to navigate when accessed via mobile device. This ensures that no matter where your customers are they have access to the critical information available on your website. When you trust BTPL, with your mobile website design, you can rest assured knowing your customers are not cursing their phone as they struggle to click on links and garner valuable information when accessing your company website from their Smartphone. We being a top mobile app development company in kolkata, can convert any website into app, thus .increasing visibility and compact-ability

Fast Loading Pages

Nothing can profit your business and enhance your transformation rates superior to quick stacking pages. Clients don’t have sufficient energy or the tolerance to manage moderate sites.

Utilize COMPELLING ACTION BUTTONS

With the end goal to enhance your change rate, ensure that you utilize clear, convincing catches that control the client towards making the coveted move. Setting up your suggestion to take action as an exhausting ol’ hyperlink essentially won’t work. Rather, you ought to dependably utilize pleasant, huge catches that plainly demonstrate what the client ought to do: “Join,” “Book Now,” ‘Get in touch with Us,” et cetera.

Use Suitable Image to break the Content

Now and again, a site can have a great deal of substance, which may at first strike the per user as excessively. A decent method to break the substance and make the page all the more outwardly engaging is to embed fascinating and related pictures. By and by, you ought to dependably be mindful so as not to over-burden the page with pictures since they can without much of a stretch divert the client from the topic.

Use Targeted Keywords

Make sure you understand exactly what search query a potential client would use. Once you have a clear vision of what keywords to use, you can optimize your content and tailor it towards the user. This way, a visitor will know that you can provide them with whatever they’ve been looking for.

Use Responsive Design

Your website should be optimized for all devices: desktop, mobile phones, tablets, and so on. If your website works impeccably on multiple devices, more users will be able to convert. Functional and consistent user experience is the key to landing more conversions. We are the best website design company in kolkata focusing on quality over quantity and guarantee success and responsive to each one of the sites we develop

Valuable and Engaging Content

Compose content that changes over. Continuously have the client as a primary concern when you are expounding on a particular point and plan to reply the same number of inquiries conceivable. Streamline your titles to catch the guest’s eye and to keep them perusing. Overall we cannot leave the mobile app users, in that case a renowned mobile app development company in kolkata can engage more mobile users.

These are only a portion of the numerous means you should take to guarantee the best client encounter, which will prompt more transformations. Web architecture is a mind boggling matter that may abandon you overpowered, particularly in case you’re simply beginning your business. BTPL experts have the experience and the essential abilities to give your business the online lift it needs.