How to get More Leads convert them

No matter how marketing, communications, and advertising changes over the years, we’re all looking to get more traffic to our website in hopes that more online visitors will equal more sales for our business, i.e. improving our conversion rate.

As a top digital marketing company in Kolkata, we know the key is finding quality, targeted traffic that will stick around the site and eventually convert into a sale.

How can you get that quality, targeted web traffic?

There are several steps you can take to evaluate and optimize your website for lead generation, getting the results you’re looking for as soon as possible.

Where are your current customers coming from?

First, take a look at where your current traffic — especially the traffic that converts — is coming from.

Email marketing

Email marketing has some of the highest return on investment (ROI) a business can ask for. BTPL offers the easiest way to create & send email campaigns or newsletters. Being a leading bulk sms service provider in kolkata ,easy to manage email marketing platform with cloud solutions. With our enterprise solutions, you can connect to your customers & grow your business.

How is yours shaping up? How many emails are you sending out each month? How are you organizing your email lists? Is the content within the newsletter appropriate for the buyer’s journey?

We help companies grow and organize email lists to start achieving digital marketing goals.

We can also help benchmark open rates, click rates, and overall engagement performance.

Social media

Whether you’re on one social media platform or all of them, make sure all of your profiles are complete, professional, and properly branded.

Are you posting regularly on each platform?

Is the content catered to the audiences on those particular platforms?
Is the content original or shared from someone else?
Air India utilized social media (particularly Twitter) to connect with their customers in a very public way. In fact, their business model revolves around social media (including listening to customers), and they have been known to reward customers with gift cards or free tickets when they interact with them online.

Live chat

Live chat continues to be a great way to convert leads into sales.
How is your live chat doing?

Are potential customers dropping off at similar points in the chat conversation?

How long are potential customers waiting before they are prompted by the chat?

What about the response wait time?
Odin Leather Goods, linked their website with Facebook messenger so users can hold a continuous conversation within a familiar platform (Facebook), which can also alert them on their phone. Odin also catches potential leads with a pop-up form to push visitors to sign up for their newsletter.

Blog posts

Blogs remain to be perfect gateways to a website before closing the deal.

How often are you publishing blog posts?

Are the blog posts covering appropriate, targeted content?
Does each blog post have several calls-to-action (CTAs) throughout that direct customers through the website?
A bookstore , The Wild Detectives, is focused on creating a book community and their blog reflects that by making it all about the books their staff members read, featuring detailed reviews and book covers. We are the best website design company in India focusing on quality over quantity and guarantee success to each one of the websites/blogs we develop

Search Engine Optimization

Getting your website ranked on the first page of Google and other popular search engines is key to getting traffic. Using targeted keywords can help you rank high for specific Google searches, now we’re really talking.

When was the last time you audited your keyword list?

How does your meta content look on the search engine results page (SERP)?
Do you have a Google My Business account? 

Tip: this is critical to dominate your local Worth competitors
Does your most important content have pillar pages?

This might be a good time to evaluate your local SEO efforts — are you ranking for keywords related to your business? 

Are you well-known in the Kolkata, and surrounding areas? Are you ranking for your services or products? 

Bhavitra Technologies Pvt Ltd as an SEO agency offers best SEO services in Kolkata. Our affordable SEO services takes care of all the important aspects of your business. We deal with all technical aspects: increasing visibility, site backlinking, website audits, optimizing content, keyword research, increasing page speed, mobile optimization and link building

Are there any areas listed above that you skipped over because you’re not present there at all? Are you on social media? Did you stop doing email marketing? If so, these are areas you’ll have to revisit. If you have the resources to be present in all of these areas, you need to be!

Need help with this type of evaluation? Let us audit your lead generation performance for free!

Where are you losing customers?
No matter what your traffic numbers are, take a look at where customers are leaving your site. You may also take a look at when they’re opting out of your email newsletter or unsubscribing to your blog.

You can use Google Tag Manager to track when customers leave your site, which can be very useful information.

In some cases, you can even see where your visitors go to next. Use this information to pinpoint the problem on your site — is it a confusing landing page? A difficult form?

You can use all of this data to start improving your site!

Next, take a look at where you are sending your customers as they move through your site. It’s time to audit your landing pages, CTAs, and thank you pages.